[Must Read] In one of the best videos Ive ever watched online regarding analytics, optimization, and startup marketing, Alistair Croll (author of Lean Analytics) discusses how your startup can find its ‘One Metric That Matters.’ Both this video and the book are high quality and it’s a must-watch for any entrepreneur. Here is the youtube description: Google Ventures | The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, decide what to build, and how to monetize it. In this workshop, Alistair Croll talks about finding the One Metric That Matters to your startup right now. What is your startup’s One Metric That Matters?

Source : Video: Lean Analytics: One Metric That Matters (OMTM) – GrowthHackers